Bradt Co.

INDUSTRIAL & DATA CENTER COOLING NATIONWIDE

Advanced Cooling Systems for Demanding Applications

Brad Thompson Company delivers high-performance cooling solutions engineered for industrial and data center environments across the United States.We supply cooling towers, steam surface condensers, air-cooled condensers, and hybrid cooling systems designed for refineries, power plants, chemical facilities, and hyperscale data centers.  
Years of Industry Experience
0 +
Water Reduction (Hybrid vs Wet Tower)
6 %

MW–GW

Capacity Range for Heat Rejection

3

Core Cooling TechnologieS
3

PROVEN COOLING TECHNOLOGIES

Cooling towers, steam air-cooled condensers, and hybrid adiabatic coolers — specified for your climate, process, and water constraints.

80%

WATER USE REDUCTION POTENTIAL

Hybrid and dry cooling systems can cut water consumption by up to 80% compared to traditional evaporative towers in the same climate zone.

2 Markets

INDUSTRIAL & DATA CENTER EXPERTISE

Deep application knowledge across refining, power, chemical processing, hyperscale, and colocation data center environments.

Nationwide

CLIMATE-AWARE ENGINEERING

Technology selection accounts for your local wet-bulb temperature, water cost and availability, and regulatory environment — anywhere in the U.S.

Selection Guide

Comparative Performance Summary

Use this table as a first-pass technology screening guide. The optimal choice balances thermal performance, water cost and availability, local climate, regulatory discharge limits, and total lifecycle cost.

Criteria Cooling Tower (Wet) Air-Cooled Condenser Hybrid / Adiabatic
Cooling Water Required Yes — high makeup None — zero water Minimal — peak only
Thermal Performance
Water Consumption
Capital Cost
Plot Area Compact Large A-frame structure Medium — larger than tower
Winter Freeze Risk Yes — basin heat required Low risk Low — basin optional
Legionella / Drift Risk Yes — mitigation required None Minimal — closed coil
Cold Ambient Performance Excellent Excellent (low back-pressure) Excellent dry mode
Hot Ambient Performance Excellent Degrades with ambient temp Good — wet mode activates
Industrial Best Fit Process cooling >5,000 tons Zero-discharge power gen Water-stressed industrial
Data Center Best Fit Hyperscale >50 MW IT Edge / modular power Hyperscale, water-stressed
Data Center Markets

Purpose-Built Cooling for High-Density Data Centers

As AI training loads push rack densities above 100 kW/rack and hyperscale campuses exceed 500 MW IT load, heat rejection infrastructure becomes one of the most critical design decisions. Water availability, PUE targets, and local climate conditions all shape the optimal cooling strategy.

WUE < 1.2 L/kWh

Hybrid and adiabatic cooling systems routinely achieve Water Usage Effectiveness below 1.2 L/kWh — helping hyperscale campuses meet aggressive sustainability targets.

PUE < 1.4 Design

Our design strategies focus on reducing overhead cooling power while maximizing IT capacity per MW of utility power infrastructure.

AI & High-Density Racks

Next-generation GPU clusters require cooling architectures capable of handling dramatically higher thermal densities than traditional facilities.

Modular & Scalable

Factory-fabricated cooling modules allow phased deployment and scalable infrastructure expansion without stranded capital investment.

Climate-Specific Selection

Every cooling strategy is selected based on regional wet-bulb conditions, water availability, utility economics, and long-term operational efficiency.

Regulatory & ESG Compliance

Water discharge permits, drift mitigation, Legionella management, and ESG reporting requirements are integrated into system planning from day one.

Cooling Infrastructure
Water & Cost Analysis

Quantify the Value of Water Reduction

Cooling water is increasingly expensive — and in many U.S. regions, increasingly scarce. This estimator helps evaluate annual water usage, hybrid cooling savings, and estimated operating cost reductions when transitioning from conventional evaporative systems to hybrid or dry cooling technologies.

2–3

Gallons/min evaporated per 100 cooling tons

$5–15

Per 1,000 gallons total cooling water cost

✓ Water cost includes makeup water, chemicals, blowdown, sewer discharge, and treatment expenses
✓ Hybrid cooling systems typically reduce water consumption by 60–80% compared to wet towers
✓ Air-cooled systems eliminate evaporative cooling water demand entirely
✓ Lower water consumption improves ESG reporting and sustainability metrics
✓ Reduced water treatment chemical usage lowers long-term operational costs
✓ Ideal for hyperscale data centers, industrial processing, LNG, refining, and utility-scale cooling

Water & Cost Savings Estimator

Compare conventional wet cooling towers against hybrid and dry cooling technologies using estimated annual operating conditions.

5,000 tons
500 50,000
7,000 hrs/yr
2,000 8,760
$7.00
$2 $20
70%
40% 95%
Wet tower annual water use 52.5M gal/yr
Hybrid / dry water reduction 36.8M gal/yr
Estimated annual cost savings $257,250/yr

Estimates shown are generalized conceptual calculations intended for preliminary comparison purposes only. Actual performance varies by climate, cycles of concentration, system design, utility pricing, and operational strategy.

Industries

Process Applications Across Industry

Cooling tower, ACC, and hybrid systems serve virtually every heat-generating industrial sector. Engineering-backed technology selection and manufacturer representation nationwide.

Petroleum Refining

Cooling water system (circulating)
Vacuum tower condenser duty
Compressor intercooling
Lube oil & seal gas cooling
Amine lean cooler duty

Power Generation

Steam turbine condenser
Combined-cycle HRSG cooling
Geothermal binary cycle condenser
Peaker plant cooling
Nuclear auxiliary cooling

Hyperscale Data Centers

Chilled water loop heat rejection
Peak-demand evaporative boost
Zero-water AI campus cooling
Free cooling glycol loops
UPS / generator jacket cooling

Chemical & Petrochemical

Reactor cooling water system
Distillation condenser duty
Compressor aftercooler
Zero-discharge closed loop
Caustic & acid process cooling

Gas Processing & LNG

Compressor station cooling
NGL fractionation condenser
LNG precooling duty
Remote site no-water cooling
Glycol dehydration cooling

Food, Pharma & Industrial Mfg

Refrigeration condenser cooling
Pasteurization & CIP systems
Clean-in-place closed loops
Process chilling / HVAC
Pharmaceutical clean room
Why Brad Thompson Company

The Right Technology, Precisely Specified.

Cooling system selection is not a catalog decision. Climate, water availability, process temperatures, plot constraints, and regulatory requirements all shape the optimal answer. We bring decades of industrial cooling experience to every project.

Manufacturer-Independent

We represent multiple leading manufacturers across all three cooling technologies. Recommendations are driven by your process requirements — not by a single product line.

Thermal Sizing & Guarantees

Our team provides detailed thermal performance calculations, psychrometric analysis, and guaranteed operating performance — not estimated brochure values.

Climate & Water Intelligence

We combine local weather data, utility costs, and water analysis to evaluate lifecycle economics and optimize long-term cooling performance.

45+ Years of Industrial Experience

From hyperscale data centers to refinery cooling applications, we understand operational realities, maintenance drivers, and lifecycle cost impacts.

Ready to Discuss Your Cooling Systems
Project?

Whether you’re evaluating a new distributed generation installation, optimizing an existing cogeneration system, or specifying process equipment, BTCo’s engineering team is ready to help.